Growth Marketer for Subscription-Based SaaS Startup
Skills Required
Description
Driving user acquisition and retention for a subscription-based SaaS product requires a well-rounded growth strategy. This role is focused on building and executing marketing initiatives that directly impact sign-ups, conversions, and long-term customer value.
The growth marketer will analyze the current marketing funnel, identify drop-off points, and design campaigns to re-engage leads while improving conversion rates. Data will be central to every decision, ensuring efforts are targeted and measurable.
A strong emphasis will be placed on SEO to improve organic visibility. This includes keyword research, optimizing existing content, and creating high-value landing pages that attract the right audience.
Google Analytics and other tracking tools will be used to monitor user behavior and campaign performance. Reports will highlight what’s working, what’s not, and where adjustments are needed for maximum ROI.
Email marketing will play a key role in nurturing leads and reducing churn. Segmented email sequences will be crafted to match user behavior, ensuring messages are relevant and timely.
Conversion Rate Optimization (CRO) tactics will be tested across landing pages and the onboarding process. A/B testing, heatmaps, and funnel analysis will help identify winning variations.
Collaboration with the product team will ensure marketing messaging aligns with the platform’s value proposition and feature set. This consistency stren...