Data Analyst for Marketing Campaign Insights

Skills Required

Description

Understanding campaign data is crucial to refining future marketing decisions. This project focuses on extracting actionable insights from recent digital marketing campaigns.

The analyst will be responsible for identifying performance trends, conversion patterns, and audience behavior using tools like Google Analytics and PostgreSQL.

Insights should help the team better allocate budgets, refine messaging, and determine the most effective channels.

Experience with data visualization is essential. Presenting findings clearly using dashboards or visual reports will be a core part of the role.

A strong grasp of SEO and UX Design will help contextualize the data within the user journey.

Knowledge of Django and React.js is a bonus as some data might require API integration or frontend reporting enhancements.

You’ll work closely with the marketing and product teams to align insights with campaign objectives.

This role requires both technical analysis and creative thinking to find meaningful correlations in the data.

Timely delivery and clear summaries of insights are expected, with the potential for continued collaboration based on impact.