SEO Consultant for Local Business Growth
Skills Required
Description
Local businesses thrive when they appear right where customers are searching. This project focuses on empowering a growing business with a strategic SEO roadmap tailored for local visibility, increased foot traffic, and consistent online engagement.
The consultant will be expected to audit the current website structure, content, and keyword targeting. Using insights from Google Analytics and on-site user behavior, we aim to implement precise improvements that align with local search trends.
Understanding the importance of mobile search and location-based queries is key. This project will involve optimizing for map listings, business directories, and voice search patterns that affect how local users find nearby services.
Content structure and user experience are equally critical. The role includes advising on content hierarchy, internal linking strategies, and layout enhancements in collaboration with the design team working on Figma and UX tools.
On-page SEO isn’t enough on its own. We also require support in local backlink outreach, NAP consistency, and schema markup to improve visibility in rich snippets and map packs.
The ability to communicate strategies in a clear and non-technical way is essential. You'll be expected to provide periodic reports that track keyword rankings, engagement, and traffic improvements.
Knowledge of Shopify and React.js is a plus, as our website is a custom hybrid and may require hands-on guid...