Copywriter for Landing Page Optimization
Skills Required
Description
Landing pages are often the first impression users get of a product. Clear, compelling, and conversion-driven copy can significantly influence user behavior and engagement.
This project requires a seasoned copywriter who understands not just what sounds good — but what converts. The goal is to refine existing landing pages and optimize them for better performance across SEO and user engagement metrics.
Experience with A/B testing language, button CTAs, and form headers will be beneficial. You should be able to write headlines that stop the scroll and body copy that builds trust quickly.
We’re aiming for a tone that blends authority with approachability — clear without being too casual, persuasive without sounding pushy.
You’ll collaborate with our UX and design team who will be implementing your copy within Webflow, so clarity on layout constraints and design-friendly writing is key.
Previous work in tech, SaaS, or startup environments will help you understand our audience and their expectations. If you've written for products in competitive markets, that’s a huge plus.
SEO optimization is a requirement, but fluff is not welcome. Every line should serve a purpose — whether it’s increasing dwell time, nudging a scroll, or guiding the click.
Part of the project will include rewriting value propositions and rewording user benefit sections to align with our updated positioning.
Attention to structure is impor...