Copywriter for Monthly Product Launch Emails
Skills Required
Description
Crafting high-converting email content is at the core of this role. We're seeking an experienced copywriter who understands product positioning and user behavior to write compelling launch emails on a monthly basis.
Each email needs to grab attention from the first line. Whether it's a headline or a subject line, the goal is to drive clicks without sounding salesy or robotic.
You'll work closely with our product and marketing teams to align messaging with the overall go-to-market strategy. This means understanding new features, value propositions, and timing around each launch.
The ideal candidate is someone who can distill technical details into benefit-driven language that resonates with both B2B and B2C audiences.
✳️ Responsibilities include:
Writing launch-focused emails monthly
Crafting subject lines and preview text for maximum engagement
Collaborating with designers to ensure message-visual alignment
Testing variations for subject lines and CTAs
Monitoring performance and tweaking messaging for improvements
Familiarity with email platforms and audience segmentation will be helpful. Knowing what language works best for specific cohorts can significantly impact open and click-through rates.
SEO knowledge is not mandatory but a big plus—especially if you're aligning copy across landing pages and emails for search and consistency.
Your writing should sound natural an...