Copywriter to Refresh Homepage Messaging for Better Conversions
Skills Required
Description
Our homepage content needs a serious refresh. It's been a while since we last updated the messaging, and we believe it's not doing justice to what we actually offer.
We're specifically looking for a copywriter who can strike the right balance between clarity and persuasion. Someone who can write with purpose and help us guide visitors toward taking action.
The site serves a wide range of users—first-time visitors, returning customers, and those comparing our solution to competitors. We need messaging that speaks clearly to each of these segments without overwhelming them.
You won’t be writing from scratch. The current copy is in place and performs decently, but we know it can be improved. Think of this more as a strategic rewrite than a blank slate.
We’ll share access to performance data, heatmaps, and customer feedback so you can understand where users drop off or disengage. This data should help guide your decisions around structure and tone.
We’re also open to reworking the headline structure, call-to-actions, and any microcopy around forms or buttons. If you have ideas beyond just the main sections—great! We want a collaborator, not just a writer.
Some familiarity with UX principles is a bonus. You don’t need to be a designer, but you should understand how users scan pages, what catches their attention, and how to avoid cognitive overload.
This project is part of a larger conversion rate optimization initiativ...