Google Ads Specialist to Audit & Optimize Campaigns

Skills Required

Description

Our Google Ads account has been running for a while, but we’ve hit a wall in performance. Clicks are happening, but conversions? Not so much. We need someone to come in, audit everything, and rebuild if necessary.

The account has a mix of search, display, and a small retargeting campaign. It was set up internally and has been “managed” by a few people over the past year — no consistent strategy. Now it's messy.

We want a clean slate: strong ad group structure, better targeting, clear performance tracking, and actual results. Budget isn’t huge, but we’re ready to invest if we know the spend is going to work harder.

You won’t be writing all the copy or building landing pages (we’ll handle that), but you should have a good eye for what converts — and what doesn't.

If you’ve worked with eCommerce or Shopify brands before, that’s a plus. We’re not looking for volume — we’re after qualified leads and purchases.

✅ Full audit of account structure and campaign setup
✅ New audience targeting suggestions
✅ Keyword + negative keyword cleanup
✅ Bid strategy adjustments
✅ Conversion tracking review (Google + Shopify)
✅ Weekly reporting + strategy updates