PPC Expert for Google Ads Setup and Optimization

Skills Required

Description

Running ad campaigns without structure has wasted both time and budget — now it’s time to bring in someone who knows exactly what they’re doing. We're seeking a seasoned PPC expert to set up and optimize Google Ads campaigns tailored to our service offerings. This will be a clean start, with the freedom to rebuild our entire campaign strategy from scratch.

Your focus will be on driving quality leads, reducing cost per conversion, and improving ad relevance through effective keyword targeting and compelling ad copy. We expect you to analyze current performance (if any), restructure campaigns into high-performing ad groups, and ensure conversion tracking is implemented correctly.

This project is short-term, but if your work generates results, we’re open to retaining you for ongoing campaign management and expansion into other channels.

Key Tasks Include:

Conduct in-depth keyword and competitor research

Structure campaigns for high-quality score and ROI

Write and test multiple ad variations

Optimize landing page targeting and conversion flow

Set up tracking for form submissions and button clicks

Provide weekly performance reports and recommendations