Optimize GA4 Tracking on E-Commerce Site

Skills Required

Description

I need an expert to review and optimize our GA4 tracking setup for a mid-sized e-commerce store. We've implemented basic tags and events via Google Tag Manager, but some events aren't firing correctly, and conversion data feels off. This project will involve auditing our current setup, fixing any misfired or missing events, and ensuring clean data flows into GA4 for accurate analysis. Experience with enhanced e-commerce tracking and GA4 best practices is essential. Looking to get this sorted quickly.